Building Your Financial Roadmap

Your Financial Journey Starts Here

Comprehensive, flat-fee financial planning services tailored to align with the personal values and goals of high-net-worth families. Our disciplined approach—coordinating your entire financial landscape, consolidating complex moving parts, and simplifying the decision-making process—is designed to deliver proactive solutions and the clear accountability you need to manage your wealth with confidence.

Financial Planning

We design comprehensive, holistic flat-fee financial plans tailored to the unique complexities facing high-net-worth families. By delivering a clear, written, step-by-step strategy aligned with your values, we help you coordinate, consolidate, and simplify your entire financial landscape.

Whether you are looking to optimize multi-year tax mitigation strategies, coordinate sophisticated estate and trust frameworks, manage concentrated executive stock wealth, or structure a predictable retirement distribution plan, we provide the objective guidance and clear accountability you need to manage your wealth with confidence.

Investment Management

We offer both customized and model investment portfolios designed to align with your risk tolerance, time horizon, and long-term financial goals. To provide a truly holistic view, we review and integrate the critical accounts we don’t manage directly—such as employer-sponsored 401(k)s—incorporating your entire asset base into a single, cohesive strategy.

For qualified clients facing advanced financial complexities, our capabilities extend into sophisticated asset classes and tax-deferral structures, including:

Institutional Fixed Income & Custom Equity Portfolios: Tailored for precise risk management and direct indexing needs.

Advanced Real Estate Strategies: Evaluating 1031 DST Exchanges, 721 UPREITs, and Qualified Opportunity Zones (QOZs) to help mitigate concentrated capital gains.

Alternative Asset Integration: Providing strategic guidance on private equity, venture-stage opportunities, and specialized liquid alternatives (including digital asset ETFs) where appropriate for your overall allocation.

Tax Planning & Tax Strategy

We help you stay proactive with forward-looking tax planning designed to mitigate your lifetime tax burden. Our advanced approach incorporates high-impact strategies such as institutional tax-loss harvesting, Backdoor Roth IRA coordination for high earners, charitable gifting and through identification of strategic credits and deductions.

To help simplify your financial life, we coordinate your annual tax preparation through your accountant or our network of trusted tax preparation partner firms, helping to ensure your wealth management and tax filing operate in together and are aligned.

Estate Planning & Asset Protection

We review your existing wills, trusts, and powers of attorney to help verify that they remain current and structurally aligned with your wealth management goals. Our role is to educate and guide you through the complexities of legacy planning, giving you the clarity needed to protect your assets and fulfill your exact wishes.

To streamline the process, we provide seamless coordination with estate document preparation platforms and attorney consultations through our network of trusted partner firms—allowing your comprehensive financial plan and legal frameworks to work in total harmony.

Risk Management & Insurance

As a fee-only firm, we do not sell insurance products or collect commissions. This allows us to provide an unbiased evaluation across your complete risk and exposure spectrum.

Rather than viewing risk through a narrow lens, we analyze your comprehensive vulnerabilities—ranging from asset liability and traditional coverage gaps to modern digital threats like cybersecurity. Our role is to objectively evaluate your exposure, identify appropriate coverage structures, and help you implement defensive strategies designed to protect your wealth and secure your financial picture.

Meetings & Support

We believe that managing your wealth should be an ongoing conversation, not a once-a-year event. We'll map out three customized strategy sessions each year, specific to your financial situation to dive deep into your plan and help keep everything aligned.

Between these meetings, our work doesn't stop. We are proactively monitoring your overall portfolio strategy, tracking market changes, and looking ahead for any planning opportunities.

Think of us as your on-call financial sounding board. If you're facing a sudden decision about executive benefits, looking at an unexpected tax wrinkle, or just want a second opinion, you can reach out anytime via phone, email, or video call. We are here whenever you need a clear, objective perspective.

We Work With Your Other Advisors

We take an active role in coordinating and communicating with the other professionals in your life: your accountant, estate attorney, insurance agent, banker, mortgage broker, and anyone else on your team.

Our goal is to help make sure everyone is aligned with your overarching financial plan so nothing falls through the cracks. When needed, we’ll communicate with these professionals on your behalf throughout the year, keeping everyone focused on the same big picture and helping keep your wealth strategy moving forward.

Consolidation & Simplification

Our platform offers a streamlined way to view your entire financial picture in one place. By gathering your data into a single, secure, centralized hub, you can easily access and track:

  • Access to your dynamically updated financial plan and on-demand reports
  • All of your integrated financial accounts, including performance across your entire investment portfolio
  • Real-time tax projections and estate plan details
  • Vault storage for key financial documents and insurance policies
  • Contact information for your family, beneficiaries, and professional team

RockCrest Financial Reviews

Our Client’s Success is Our Goal

Private Markets Investment Consulting

As a stand-alone service, we can help:

  • Real estate investors seeking tax-deferral from the sale of investment property find and evaluate potential 1031-Exchange DSTs.
  • Investors with large capital gains from the sale of highly appreciated: stocks and bonds, sale of a business, real estate sales, Qualified Section 1231 gains, cryptocurrency and collectibles with finding and evaluating Qualified Opportunity Zone Funds.
  • The cost of our private markets investment consulting service ranges from $1,500 to $10,000 depending on size and complexity.

Personal Finance CEO - Tier I

Financial Planning, Including a Comprehensive Financial Plan

Advanced Investment Management

  • Managed Customized & Model Portfolios
  • Review and Recommendations on Non-Managed Assets, like your 401(k)
  • Individual Fixed Income Portfolios
  • Real Estate Strategies (1031, 721, QOZ, etc.)
  • Private Equity Strategies

Advanced Tax Planning & Analysis

  • Basic personal tax preparation is included (limited to 1040 Sch. A, B, D, and one Sch. C, there will be a fee for any additional schedules) through our network of accountants

Estate Planning – including in-depth review of Wills, Trusts, and POAs

  • We cover the cost of basic Will, POA, and Trust preparation when using our online estate planning network (discount available when using our local network of attorneys)
Asset Protection and Risk Reduction Strategies and Insurance Planning
Three Annual In-Person Meetings Per Year
Personal Finance questions answered throughout the year via email, phone, or virtual meetings

Coordination, Communication and Accountability with your Accountant, Estate Planning Attorney, Insurance Agents and Other Financial Professionals

Meeting Attendance with your Other Advisors (Upon Request)

Comprehensive Financial Planning - Tier II

Financial Planning, including a Comprehensive Financial Plan

Investment Management

  • Managed Customized & Model Portfolios
  • Annual to semi-annual review and recommendations on Non-Managed Accounts, like your 401(k)

Tax Planning & Analysis

  • Discount on federal and state personal tax preparation when using our network of accountants

Estate Planning – including basic review of Wills and POAs

  • We cover the cost of basic Will, POA, and Trust preparation when using our online estate planning network (discount available when using our local network of attorneys)
Asset Protection & Risk Reduction Strategies and Insurance Planning
Two annual in-person meetings per year
Personal Finance questions answered throughout the year via email, phone, or virtual meetings

Focused Financial Planning - Tier III

Financial Planning, including a Comprehensive Financial Plan

Investment Management

  • Managed Model Portfolios
  • Annual Review of Non-Managed Accounts, like your 401(k)
Tax Planning & Analysis
Estate Planning – including basic review of wills and POAs
Asset Protection & Risk Reduction Strategies and Insurance Planning
One annual in-person meeting per year and one virtual mid-year checkup
Personal Finance questions answered throughout the year via email, phone, or virtual meetings

Investment Management Only

We provide investment management only services to a limited number of clients for 0.96% of AUM.

One-time Financial Plan

We provide one-time financial planning services to a limited number of clients. The cost of a one-time comprehensive written financial plan ranges from $2,500 to $5,000 depending on scope and complexity.

Who We Serve:

High-Net-Worth (HNW) individuals, couples and families ($1.5-20MM Net Worth)

Successful business owners and highly compensated employees (executives, technology, sales, etc.)

Families with significant real estate holdings, life event opportunities, concentrated stock or complex planning situations.

High Earner Not Rich Yet (H.E.N.R.Y) professionals

Over the years, we have found clients who are an ideal fit for our services have the following characteristics:

THEY ARE FINANCIAL DELEGATORS and are happy to follow the advice of a team of financial experts, coordinated by a single Trusted Advisor.

THEY ARE PASSIONATE ABOUT THEIR GOALS and realize that achieving them requires time, money and planning.

THEY ENJOY THE SIMPLICITY, FREEDOM, AND PEACE OF MIND that comes from having all of their financial assets under the watchful eye of a single, Trusted Advisor who helps provides oversight, coordinating all personal financial affairs.

THEY VALUE OUR WORK TOGETHER and appreciate advice and guidance. Due to the high level of client interaction and attention, our services make sense for families who have accumulated more than $1,000,000 in assets, not including the value of their home.

THEY FOCUS ON WHAT'S IMPORTANT and delegate financial matters to us. They want an advisor whose role is to help protect their financial assets, and overarching strategy, so they focus on the things which matter most in life to them.

THEY APPRECIATE THE CANDID TRUTH: Our clients want to hear the truth from us regarding their financial situation...no matter what. They rely upon us and want complete transparency about their financial situation and the fees that pay all of their advisors.

FAQ

Frequently Asked Questions

What is a Personal Finance CEO?

We act as your financial chief executive officer, leading your personal team of financial professionals (your accountant, attorney, insurance agents, bankers, mortgage agents, etc.), helping you implement and manage a comprehensive, step-by-step financial plan, so you can “live your best life.”

Yes! A fiduciary must act in your best interests, ensuring transparency, honesty, and alignment with your financial well-being. We must put your interests ahead of ours.

We have no strict asset minimums. Our financial planning services are best suited for individuals and families who desire a delegated approach to comprehensive financial planning with a net worth between $1M to $10M, and high-income earners looking to accumulate wealth.

No. Our flat-fee financial planning subscription can be canceled at any time. Please see Services page for more information.

You pay one all-inclusive flat fee, as a monthly subscription, which covers all of our services. The fee is based on the complexity and level of service that you choose. Please see our ADV for more information.

As an independent investment advisory firm, we do not earn commissions or receive compensation for recommending specific products. This structure allows us to minimize conflicts of interest and provide unbiased investment advice.

Get Started Today

It’s never too early or too late to take control of your financial future. Contact us today to learn how RockCrest can help you achieve financial independence while protecting your time and lifestyle.

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